An 11-week course, platform, and community designed to help you break into sports representation with clarity, confidence, and modern skills.
HER COURT, HER AGENT
Not Just A Course.
A Movement.
Start where you are. Use what you have. Represent like you belong here. This is about ownership, visibility, and representation, on the court and behind the scenes.
COURSE ENROLLMENTFrom Players to Personal Brands: The Billion Dollar NIL Boom
Several college athletes have reached impressive NIL valuations, showcasing their strong marketability and personal brand power.
As the NIL landscape expands, industry projections estimate its value could very well grow from $1 billion to as much as $5 billion in the coming years. This rapid growth highlights the rising importance of NIL opportunities for student-athletes and the evolving collegiate sports environment.
What Is Her Court, Her Agent?
Women's Sports Are Breaking Records
25%
Global Revenue Surge
Women's sports are projected to generate $2.35 billion in global revenue in 2025, a 25% increase from 2024, with women's basketball expected to contribute over $1 billion.
139%
Advertising Investment Boom
Advertising spending on women's sports reached $244 million in 2024, a 139% increase from the previous year, reflecting a surge in corporate investment and cultural momentum.
The Warm Up Featuring, Violet Palmer
Get free access to The Warm-Up, a 5-lesson intro course for anyone who wants to represent athletes, build real brands, and navigate the NIL era with strategy. Includes worksheets, real examples, and guest audio from NBA trailblazer Violet Palmer.
Breaking Barriers: Voice from the Front Lines of Change
Get inspired by groundbreakers like Violet Palmer, the first female NBA referee, as she shares what it was really like to break barriers and officiate NBA and All-Star games. This course features powerful guest audio that gives you a front-row seat to history. Don’t miss your chance to learn from the legends.
 “I think what I’ve learned is that I’m my own brand. I was a pioneer, a barrier breaker. That title gave me an edge, it gave me the chance to do something that had never been done.”
“Now that I’m not officiating, I have more freedom to use my brand in my own way. I love teaching and developing. Not every referee can do that, but I found out I was really good at it, and I’ve leaned into that.” ~Violet Palmer
Where Women Build the Future of Sports
“Her Court, Her Agent” is a powerful course created by Tia Jones, the digital strategist behind high-impact national campaigns for iconic global brands. It was developed in collaboration with the pioneering Trisonya Abraham, the first woman to represent a No. 1 draft pick in a U.S. professional league. This course delivers unmatched expertise, proven strategy, and a bold new perspective grounded in real-world experience.
Parents, Coaches, College Advisors, Aspiring Agents or Former Athletes
This Course Prepares You to Represent Women in Sports, No Matter Your Gender. Especially in the fast-growing NIL (Name, Image, and Likeness) space.
This is actionable strategy, not academic fluff. It’s a fully narrated, multimedia course built for action, blending elite sports management and high-level marketing so you can step into the role like a pro from day one.
You'll learn what it takes to lead, represent, and make an impact, on and off the field.
Enter the World of Athlete Representation
You don’t need a law degree, a sports management title, or industry connections to become a powerful sports agent. You need strategy, tools, and real guidance, from people who know how to win deals and build athlete brands from the ground up.
Join Our Newsletter
Behind-the-scenes insights from the course, tips for aspiring agents, parents, and athlete advocates, and first access to exclusive interviews and bonus materials. Stay in the game. Lead from wherever you are.
